Marketing
London & Bromley Accountants
A professional accountancy firm site covering statutory accounts, payroll, VAT, and self-assessment. SEO-clean URLs, brand-safe design.
PHP
Bootstrap
jQuery.htaccess URL rewriting10+
Service Pages
Clean
URLs
How it came together
The setup
A 10+ year accountancy firm was sending prospects to a tired site that did not reflect the partnership-style relationships they actually run.
The challenge
Communicate trust on first scroll, and keep the URL structure SEO-friendly without a CMS rewrite.
Scale
Service-led marketing site with multi-page IA and contact funnel.
The hard parts
Non-negotiables
- SEO-clean URLs (no .php in the address bar)
- Service pages crawlable and linkable
- Cheap to host long-term
Trade-offs we made
- Stayed on PHP. The firm pays for shared hosting, not a Vercel plan.
- Skipped a blog. The firm did not have the bandwidth to write one.
Calls I made
.htaccess rewrites
Clean URLs without an SPA. Crawlers and humans see the same path; the server handles the routing.
One template, many service pages
Service pages are content variants of one template. Adding a service is a content edit, not a build.